PushTo boasts all the tools you need to devise a professional e-mail marketing strategy & launch effective campaigns to connect with your audience.

We offer a bespoke package which is tailored to a busy, central marketing team which supports local managers. Our standard console includes everything you need to get started and for some businesses, this has all the functionality you'll ever need. However you can upgrade your console whenever you like to include some of our add on features.

Manage Data

Create

Test & Send

Analysis

Resources & Support

Manage Data

Upload

Upload and compile your database via the easy to use import function.

Any member of the team can quickly update the database on a regular basis with only minimal training.

Segment

Segment your database into groups and save as lists to target specific groups of people with a more tailored message.

This will increase open rate and improve the relationship between you/ your brand and your database.

Growth of Database

See your database grow over time at a glance.

Monitor your marketing efforts and compare growth rate to timing of campaigns.

Sign-Up

Create a registration link to share on your website, and anywhere else!

This will encourage more people to join your database from various sources.

Autocorrect

Autocorrect common spelling mistakes so that you don’t waste valuable data.

This will improve deliverability.

Storage

Your console has storage space and custom fields – it all depends on the nature of the data you’d like to collect.

Allows you to grow a large database containing detailed relevant info.

Personalisation

Automatically import data into each email to give a more personalised feel.

Personalised emails improve the connection with your audience by making customers feel that you’re speaking more directly to them and improving likely conversion rates.

Trigger Emails

Send automatic emails for birthdays or key points during the customer journey.

More chances for contact with your audience at key response times.

Preference Centre

Preference centres allow your audience to be in control of what they do and don’t receive.

It’s important to keep your subscribers happy so they stay with you! Reduce unsubscribes due to customers receiving information they don’t want.

Behavioural Profiling

Tailor your future sends based on previous open/ click throughs.

Allows you to target people who have already shown an interest by opening/ clicking a previous email, therefore providing a highly targeted group to improve likely response rates.

Unsubscribe

Allow for unsubscribe requests and ensure data protection compliance.

You need this to comply with EU data laws. Helps keep your data clean by filtering out those who would not like to receive your communication.

Create

Drag & Drop

PushTo’s user-friendly email builder is a simple drag and drop feature which allows multiple picture-text layout options.

This makes building an email a very simple task and saves time as well as keeping everything within brand guidelines.

Custom Templates

Templates are custom designed exclusively for your brand therefore none of your competitors will be using the same template!

This gives a much more professional feel.

Image Library

Easily upload and access images needed to create your campaigns.

Your images are all stored in a convenient place should you wish to reuse them in future emails.

Content Creation

You can choose to create your own content or have our team take care of everything.

You can call on us during busy times as we can provide support flexibly.

The function to manage your own content is a standard feature on all PushTo consoles and if you ever find yourself needing to call on us for extra support, this can be done at any time.

PushToPrint

PushToPrint allows the user to create print-ready artwork, from within the PushTo platform. Users can easily create on-brand artwork to be used as promotional literature, notices, or any other print that is needed! Central marketing teams can set guidelines so that PushToPrint on all of their individual consoles automatically displays the correct logos, corporate colours etc. whilst remaining customisable. E.g. the best combination of logo version can be selected based on choice of background image.

This helps you to keep branding standardised across all of your marketing activity and makes this quicker, easier and cheaper than turning to a design agency eveytime a detail needs to be changed.

PushToSurveys

PushToSurveys is a vital function for sending surveys to your database as well as collating and analysing responses.

Get valuable insight from your subscribers, engage them in dialogue about your product/services.

PushToSurveys is currently under development and will be available as an add on feature soon. Please talk to us if this is something you’d like to use in the meantime.

Sharing

Sharing icons to encourage readers to share your content on social media, via email etc.

Widening your reach – push your message as far as you can!

Website Mirroring

Feed content directly from your website.

Time saving for teams who need to manage website and email content.

Website Mirroring is currently under development and will be available as an add on feature for popular servers such as wordpress soon. Please talk to us if this is something you’d like to use in the meantime.

Digital Asset Library

This is a place to store all high res artwork and image files.

You can easily share a link for recipients (such as agencies or press contacts) to download.

This feature is available as an add on to the standard PushTo console.

Test & Send

Scheduled Campaigns

Schedule your planned campaigns in advance for automated delivery on the day and time you’d like them to send.

Efficiently plan your email marketing months in advance.

Test Sends

PushTo yourself and colleagues as many times as you need to.

Check for typos and working url links to make sure that you always make the right impression with subscribers.

Subject Line Testing

Allows you to experiment and discover which subject lines appeal to your audience before sending to everyone.

Resulting in more effective campaigns and improved response rates in future.

Optimisation Monitor

View how your email will appear on various devices.

If your message displays correctly, people are much more likely to read it!

Spam Checker

Automatic identification of content which could result in your email ending up in the junk folder.

Increasing the exposure of your message.

Performance Testing

Split your list into sections and send different versions of the same email to each one.

Monitor the response from each version and send the one which is performing the best to the bulk of your database.

Throttle Emails

Set intervals to automatically space our large email dispatches so that your database receives your message over a staggered time period. This can be beneficial if your database is so large that sending to them all in one go may send too much traffic to your website.

Central Control

Local hotels have the ability to do their own email marketing campaigns but central marketing can approve campaigns before they are sent.

This provides a useful safety net which is beneficial when central marketing teams need to ensure that all marketing literature is within brand guidelines.

This is a standard feature of PushTo consoles for users who have more than one licence.

Analysis

Track

Helps you to work out the best way/time/message to communicate with your audience.

If you reach your audience with the most effective message and at the best time, your email will perform better.

Lead Scoring

View individual data on who has opened or clicked through.

Enables you to understand more about your individual respondents.

Revenue

See how much revenue has been generated from each individual email.

Useful for analysing your marketing spend and for furture strategic planning.

Personalised Report

Request a personalised report on how your email marketing campaigns are performing, complete with practical, expert advice to improve.

The report gives you detailed analysis to support your email marketing efforts, helps you with strategic considerations for email marketing in future.

Hot Spot Review

Find out which areas of your email are most likely to be clicked or ignored to improve your click rates.

Know where to place your most important offers/ information in your email layout.

Real Time Reporting

Immediate access to data.

Useful for internal reports/ analysis.

Unsubscribes Info.

Monitor your unsubscribe rate after each email to help identify poor content, volume or timing.

Improve your future communication and reduce future unsubscribe rates.

Subscriber Profiles

Detailed user information displayed individually as a profile. Use the search facility to look up a particular person to see things such as which device they view your emails on and how many emails they’ve opened.

This will help you identify your VIPs and treat them accordingly.

Gives you a deeper understanding of individuals.